Most managers & marketing writers now distinguish between selling & marketing. The “selling concept” assumes that resisting consumer have to be persuaded by vigorous hard-selling techniques to buy non-essential goods or services. Products are sold rather then bought. The “marketing…
I would like to start speaking about this topic with defining what the product is. Marketing theorists tend to give the word product a very broad meaning, using it to refer to anything capable of satisfying a need or want.…
You may be wondering how important the network marketing product that you use is to have and growing a profitable MLM business. We are talking about the specific product that you are marketing, not network marketing in itself. It has…
