Marketing and Business Strategy » market positioning http://ukweatherstation.com The ultimate sales and marketing strategies Thu, 05 Jan 2012 18:25:37 +0000 en hourly 1 http://wordpress.org/?v=3.3 Gaining Credibility in Market Positioning – 1 http://ukweatherstation.com/gaining-credibility-in-market-positioning-1 http://ukweatherstation.com/gaining-credibility-in-market-positioning-1#comments Sun, 21 Jun 2009 15:52:12 +0000 http://ukweatherstation.com/?p=37 In market positioning, the second phase of the positioning process, the marketplace reacts to the new product. The company finds out wheyher its product positioning is working. Winning a quick endorsement from the market us critical to success. Once a product wins reviews, it picks up momentum in the marketplace. Success builds on itself. The product develops a positive image, and customers flock to it. On the other hand, once the market sticks a product with a “loser”, the product has a tough time recovering.

Clearly, companies have much less direct control over this stage of the positioning process. Market positioning is determined largely by the perceptions of the marketplace. Customers build  a certain image of the product, and no one can argue with their decision.

It is possible, however, to influence the market-positioning process. By understanding the workings of the market, companies can influence the perception of their products. They can take steps to make themselves and their products seem more credible.

]]> http://ukweatherstation.com/gaining-credibility-in-market-positioning-1/feed 0