Posts Tagged ‘market’

Market Products On Cell Phones

Thursday, August 26th, 2010

The idea of market products on cell phones is not new. This idea has been talked about for quite some time but has not really taken hold for a number of reasons. Not everyone uses their phone all the time and people with these phones would probably object to having their conversations or other activities interrupted by an advertisement. However, this is already done in a limited amount such as when one dials a free 411 call and gets an advertisement before the number.

At the current time the only ones, other than 411 callers, using this media of advertising are mobile phone companies, mobile game makers and people pushing ringtones and applications for cell phones. However, many people are working on ways that this virgin field of advertising could be used. One suggestion advanced was that people be given free call minutes, or even a free phone all together, if they would allow advertising on their phone.

The cell phones are often referred to as SMS which stands for Short Message Service and this is the term that is being tossed about in discussing possibilities of using this means of advertising. With over 2.4 billion active users of these phones this is certainly a possible market that has the attention of people interested in marketing.

It is a general consensus that advertisers outside of these fields need to be attracted to this marketing media. There is no doubt that it is a area that could deliver anyone’s advertising to billions of people. The problem seems to be how to get these cell phone owners to accept this type of advertising. It has been suggested that contests and other activities are one way that would work.

At the present time there are very few computer e-mails that do not have an advertisement pop up on their screen along with the correspondence. This has caused a large number of complaints as people feel this is an intrusion of their private space. Unfortunately, this has not dissuaded the practice and it still continues. Some feel this would happen with cell phone advertising.

It has been estimated that this kind of advertising could be a billion dollar a year market in a very short time. However, what would happen if this kind of advertising hit cell phones is unknown. Most certainly, people are too attached to this technical media, as with the computer, to give it up. However, if the consumer is pushed too far there is a question as to what would happen such as new rules and regulations regarding this industry.

South African Pharmaceutical Market Outlook to 2014: Policy environment, market structure, competitive landscape, growth opportunities

Thursday, August 12th, 2010

The South African pharmaceutical market was worth over $2bn in 2008. Nearly 75% of pharmaceutical demand in South Africa is met by imports and hence the market value is heavily dependent on currency fluctuations. During 2007-08, the market posted double-digit growth in local currency terms, while declining in US dollar value. Overall sales from the market is expected to pass $3bn in 2012. Factors contributing to growth include the upcoming overhaul of the pharmaceutical regulatory system and healthcare delivery mechanism as well as growth of certain therapy areas in the country.
In general, the replacement of the Medicines Control Council (MCC) with the South African Health Products Regulatory Authority (SAHPRA) and the establishment of a universal healthcare scheme namely the National Health Insurance (NHI) will benefit all companies similarly. The arrival of SAHPRA is being viewed positively by industry organizations as this will lead to expediting drug approvals that translates to faster commercialization and speedier returns on investments. The establishment of a universal healthcare buyer and provider promises increased drug delivery and utilization in the country. However, ramifications in pharmaceutical pricing will threaten margins as bargaining power of a central financier will be significantly higher than the existing fragmented consumer base.

Key features of this report

• Socioeconomic, demographic and epidemiological analysis – Assessment of socioeconomic and demographic features of South Africa. The report also evaluates healthcare delivery parameters in the region.
• Regulatory policy analysis – Insights into the government policy environment relating to pharmaceutical regulation, pricing and reimbursement, and its impact on the industry.
• Sales distribution analysis – Comprehensive analysis of sales distribution in the South African market based on therapeutic classes, brands and companies. The report also analyses the distribution of sales between local players and MNCs operating in the country.
• Market competition/fragmentation analysis – Analysis of market concentration/fragmentation in line with general anti-trust protocols.
• Key events, issues and trends in the South African pharmaceutical market – Impact of key events, issues and trends on the market and Business Insights recommendations to identify resultant opportunities and threats.

Scope of this report

• Quantify disease burden of various communicable and non-communicable pathophysiologic disorders
• Gain a comprehensive understanding of the regulatory, pricing and reimbursement policies and their impact on the industry
• Discover therapy areas with the greatest franchise growth potential and understand the growth drivers.
• Measure the impact of key events, issues and trends in the regulatory landscape, healthcare delivery and therapy areas and be advised with ideas to navigate through the changing environment.
• Forecast sales of all therapy areas through 2014.

Key Market Issues

• Replacement of the MCC by SAHPRA: 2010 will witness the landmark replacement of the MCC with a new authority called the SAHPRA. The SAHPRA is designed to overcome much of the downsides of the MCC. Expedited product approvals and consequent rise in sales is expected.
• The CD4 count criteria for ARV raised from <200 to <350 cells/mm3: The recently announced ‘Comprehensive Plan for the Treatment, Management and Care of HIV and AIDS’ underlines the necessity for extending ARVs to HIV/AIDS patients with <350 cells/mm3. With the implementation of this milestone policy change the South African government intends to ensure ARV availability to over 80% of affected individuals and reduce rate of new infections by 50% by 2011. This presents significant opportunity for ARV manufacturers as volume requirements will nearly quadruple during this period.
• Proposed establishment of the National Health Insurance (NHI): The establishment of a universal health insurance scheme brings to notice opportunities as well threats to the pharmaceutical industry. Opportunities include increased drug utilization and better reimbursement options for expensive medications, while threats include increased pricing pressure.
• GSK grants license of its pharmaceutical business in South Africa to Aspen: GSK granted Aspen licenses to its business in South Africa in return for a stake in the latter. The deal will significantly expand Aspen’s products portfolio, while forming a part of GSK’s global strategy to expand its presence in emerging markets.

Key findings from this report

• The South African pharmaceutical market was worth more than $2bn in 2008. The market depends heavily on imports and hence earnings are quite volatile due to currency fluctuations. Although the market posted a decline in USD terms, growth in local currency was in double digits.
• The proposed establishment of a universal healthcare system poses certain threats to the pharmaceutical industry such as the greater bargaining power of a central funding body, more price regulations and rise in generic utilization.
• South Africa is awaiting a landmark regulatory overhaul in 2010. The replacement of its central regulator, the Medicines Control Council, with a newly designed South African Health Products Regulatory Authority is set to boost pharmaceutical growth.
• Anti-infectives formed the largest therapy area in the country, while antineoplastics formed the fastest growing. The South African ARV tender is the largest of the kind globally and accounts for approximately 10% of the overall market. Recent budget announcements indicate that the value and volume of the tender is set to rise dramatically in the coming years. Positioning with respect to share in the ARV tender significantly affects competitive landscape.

Key questions answered

• What will be the major growth indications/disorders and the accompanying growth drivers in the South African market over 2008–14?
• How do government polices on pharmaceutical regulation, pricing and reimbursement impact the industry?
• What are the implications of the replacement of the MCC with SAHPRA?
• What factors will affect approval and distribution of the third ARV tender due in May-June 2010?
• How will the establishment of the National Health Insurance influence the market?
• What are the current market trends across major therapy segments in South Africa?

To know more about this report & to buy a copy please visit :
http://www.visionshopsters.com/product/3845/South-African-Pharmaceutical-Market-Outlook-to-2014-Policy-environment-market-structure-competitive-landscape-growth-opportunities.html

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How Can An Affiliate Market Products Online

Friday, July 9th, 2010

Are you an online marketer and you want to know “How can an affiliate market products online?”  There are some good ways and bad ways that an online marketer could use. And is all really comes down to what is the affiliate willing to spend for advertising.  There are paid and free ways to advertise your products.

Interested in starting your own online affiliate business?  Get a free course at Wealthy Affiliate Pro.

My two favorite ways to market my products are through article marketing, also known as burn marketing; and pay-per-click advertising.

Article Marketing

Article marketing is the process of writing many articles that have relevant keyword utilization in the articles to get top listing on the various search engines.  Every search engine scans information on the Internet and gives them a rank for their top searches.  Online marketer could get a free top listing on search results if they write a good article and use good keywords and phrases in the article.  This method is totally free, but will cost the affiliate a lot of time.

Pay-Per-Click

Affiliates that decide to use pay-per-click marketing methods should have a daily budget set up.  Simply create your pay-per-click accounts with all the search engines and use good tag lines and keywords.  You are going to want to pick keywords that your potential consumers would search on to buy a product like yours.  Then you just sit back and watch your account.  Your keywords may need to be adjusted if you have a lot of clicks but little sales.  That is an indication that you are not reaching the consumers that are wanting to buy now.

As an online marketer, we always want to know how can an affiliate market products online.  If you are new to online marketing, I would suggest the free article marking method so that you can learn the ropes of the affiliate industry.