Tag Archives: journalist

Dealing with the Press -3 Develop long-term relationships. Developing good relationships with the press takes time. Press relations is a process not an event. Pressing the media for an immediate article will rarely succeed. Most major business stories take months,…

Dealing with the Press -2 Get the infrastructure ready. Most journalists practice what I call “he said, you said” journalism. Rather than present their own analysis, they simply quote what other people say. And who is it they quote? Most…