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	<title>Marketing and Business Strategy &#187; budgeting</title>
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		<title>Internet Marketing Strategy &#8211; Budgeting Your Money for Your Online Business</title>
		<link>http://ukweatherstation.com/internet-marketing-strategy-budgeting-your-money-for-your-online-business</link>
		<comments>http://ukweatherstation.com/internet-marketing-strategy-budgeting-your-money-for-your-online-business#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:53:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[One of the more difficult things to do when you&#8217;re starting a new home business is planning and putting together a financial budget. Without any past data on which to base expenses and income it might seem like your guessing, but as part of any companies’ business plan an estimated budget can be done with [...]]]></description>
			<content:encoded><![CDATA[<p>One of the more difficult things to do when you&#8217;re starting a new home business is planning and putting together a financial budget. Without any past data on which to base expenses and income it might seem like your guessing, but as part of any companies’ business plan an estimated budget can be done with some thought of future operations.</p>
<p>In almost all companies there are really two categories, expense and income. Under your expenses category there could be several smaller sub-categories most often falling within two areas uncontrollable and controllable expenses .For more details visit to www.the-forum-list.com. While most small business owners claim that they have control over all expenses involved in their campaign, they are just burying there heads in the sand as some costs such as rent, utility cost, and other fixed costs can change, without any control by the owner.</p>
<p>Some other expenses like insurance, payroll, advertising and promotion can be subjected to a budget and are considered to be a controllable expense. If the company begins to slip off, you can try to control a few of these expenses by sending home staff and cutting spending on promotion and advertising.</p>
<p>Depending on the sustainability of your company if the business is going through a bad spell it often is a good investment to take the bull by the horn and pay employee salaries, continue to provide a good service to the balance of the remaining loyal customers until business is back on its feet. It might be hard to pay staff but by trying to do all the work yourself not only will you quickly burn out , and if no one is handling the customers it wont be long before there are no clients left to take care of.</p>
<p>There are normally a couple of ways you can budget your companies money and that is through percentage of income and set dollar amount. Many companies will try to budget their controllable expense by dollars and non-controllable by percentage of income .For more information logon to www.sell-using-the-web.com. It goes without saying that a great part of the owners’ time will be spent towards bring money and new customers to the company and how much they have budgeted on controllable expense will directly related to income.</p>
<p>An example is, a business earning $200,000 per month in income who has budgeted of six percent for wages, providing $12000 for salaries. If the salaries level increases to $500,000 the budgeted salary percent does not change but the money available for wages climbs to $30,000 with the aim to increase sales and business profits, the business owner might probably need the extra assistance to help take care of company.</p>
<p>There are other types’ expenses like Social taxes paid by employers can also end up into the payroll account also workers’ compensation charges and paid leave time or other bonuses that might be given by the company. Although budgets could be very difficult to calculate for new companies, it is necessary for all small business entrepreneurs. If you would like to know more check the link below to get a free copy of “Dotcomology” the art of making money on the internet.</p>
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		<title>Some Great Internet Marketing Tips &#8211; Budgeting Your Time</title>
		<link>http://ukweatherstation.com/some-great-internet-marketing-tips-budgeting-your-time</link>
		<comments>http://ukweatherstation.com/some-great-internet-marketing-tips-budgeting-your-time#comments</comments>
		<pubDate>Wed, 09 Jun 2010 17:53:00 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[Great]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Some]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[Tips]]></category>

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		<description><![CDATA[Admit it! Don&#8217;t you wish that there were 48 hours in each day? I know I do. It seems the more successful I am, the more I need to do or want to do. Unfortunately, there are only so many hours in the day and I do need my sleep. For a person just starting [...]]]></description>
			<content:encoded><![CDATA[<p>Admit it! Don&#8217;t you wish that there were 48 hours in each day? I know I do. It seems the more successful I am, the more I need to do or want to do. Unfortunately, there are only so many hours in the day and I do need my sleep. For a person just starting out in Internet marketing, this problem is even worse as they have yet to find a direction and have so much more to do just to get the ball rolling. That&#8217;s why budgeting your time is so important. But to say you have to budget your time is one thing. <a rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.impacts-popup.com">www.impacts-popup.com</a> Doing it is a whole different ball of wax. Fortunately for the reader of this article, he or she is about to discover some of the best techniques for budgeting their time. How do I know? Because this overworked marketer uses them daily and they literally save my life. If you&#8217;re wondering how I keep sane each day, keep reading.<br />The first thing I do is get out my spreadsheet program and make a schedule. I list all the things that I have to do in the day and place a number just to the left of it, from 1 down to however many things I have to do. I list them in order of priority. The main items go first followed by the ones that aren&#8217;t as important. This allows for the unforeseen event that you can&#8217;t get to everything, either because the cat chewed your computer cable or you simply lost all power in the house.<br />The next thing I do is estimate how long each item is going to take to do. Sometimes this can be the hardest part, especially if it&#8217;s something you&#8217;ve never done before. Take your best guess on this. <a rel="nofollow" onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.free-ad-system.com">www.free-ad-system.com</a>   After you&#8217;ve estimated the duration of each item, see how many hours of your day you&#8217;ve actually allotted. Hopefully, you haven&#8217;t gone over 24, provided that you don&#8217;t need any sleep.<br />The final step is to get out a timer. If you don&#8217;t have one, get one. What you&#8217;re going to do is set that timer for the first item on your list. Say you&#8217;ve estimated that this item is going to take you one hour to complete. Set your timer for one hour and start it running. One of two things is going to happen. You&#8217;ll either finish that item before the timer goes off or the timer will go off first. In either case, that item is done and you move on to the next one. This is the only way that you&#8217;re going to discipline yourself to get through a day&#8217;s work and get as much done as possible.<br />I&#8217;ve been using this system for over four years and trust me, it does work.<br />Try it sometime. You might be pleasantly surprised at the results.</p>
<p> </p>
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		<title>The Budget – The Ultimate Financial Management Tool</title>
		<link>http://ukweatherstation.com/the-budget-%e2%80%93-the-ultimate-financial-management-tool</link>
		<comments>http://ukweatherstation.com/the-budget-%e2%80%93-the-ultimate-financial-management-tool#comments</comments>
		<pubDate>Sun, 22 Nov 2009 13:11:26 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[financial tool]]></category>

		<guid isPermaLink="false">http://ukweatherstation.com/?p=132</guid>
		<description><![CDATA[A carpenter uses a set of house plans to build a house. If he didn’t the bathroom might get overlooked altogether.
Rocket Scientists would never begin construction on a new booster rocket without a detailed set of design specifications. Yet most of us go blindly out into the world without an inkling of an idea about [...]]]></description>
			<content:encoded><![CDATA[<p>A carpenter uses a set of house plans to build a house. If he didn’t the bathroom might get overlooked altogether.</p>
<p>Rocket Scientists would never begin construction on a new booster rocket without a detailed set of design specifications. Yet most of us go blindly out into the world without an inkling of an idea about finances and without any plan at all.</p>
<p>Not very smart of us, is it?</p>
<p>A money plan is called a budget and it is crucial to get us to our desired financial goals.</p>
<p>Without a plan we will drift without direction and end up marooned on a distant financial reef.</p>
<p>If you have a spouse or a significant other, you should make this budget together. Sit down and figure out what your joint financial goals are…long term and short term.</p>
<p>Then plan your route to get to those goals. Every journey begins with one step and the first step to attaining your goals is to make a realistic budget that both of you can live with.</p>
<p>A budget should never be a financial starvation diet. That won’t work for the long haul. Make reasonable allocations for food, clothing, shelter, utilities and insurance and set aside a reasonable amount for entertainment and the occasional luxury item. Savings should always come first before any spending.</p>
<p>Even a small amount saved will help you reach your long term and short term financial goals. You can find many budget forms on the internet. Just use any search engine you choose and type in “free budget forms”.</p>
<p>You’ll get lots of hits. Print one out and work on it with your spouse or significant other. Both of you will need to be happy with the final result and feel like it’s something you can stick to.</p>
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		<title>The Budgeting Process -3</title>
		<link>http://ukweatherstation.com/the-budgeting-process-3</link>
		<comments>http://ukweatherstation.com/the-budgeting-process-3#comments</comments>
		<pubDate>Wed, 24 Jun 2009 11:10:54 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[budgeting process]]></category>

		<guid isPermaLink="false">http://ukweatherstation.com/?p=41</guid>
		<description><![CDATA[Step 7. Explanation. Budget explanations create a lot of trouble for everyone. That’s because in most cases, there is no logical assump¬tion base. So what can you say about an expense that’s higher than the budget?
In the traditional system, you might make an explanation sound good, without really saying anything at all. For example, “Actual [...]]]></description>
			<content:encoded><![CDATA[<p>Step 7. Explanation. Budget explanations create a lot of trouble for everyone. That’s because in most cases, there is no logical assump¬tion base. So what can you say about an expense that’s higher than the budget?<br />
In the traditional system, you might make an explanation sound good, without really saying anything at all. For example, “Actual expenses were 12 percent above last year’s level. We estimated a 5 percent increase.” This explanation says nothing at all about the cause of the variance; it only admits that the budget was too low, a fact that everyone already knows.<br />
Unfortunately, this type of non explanation is so common that it’s acceptable. We find ourselves coming up with new and novel ways of saying nothing, so that the corporate belief in budget review is satisfied. A real explanation, in comparison, is based on an analysis between the components of actual spending (or income), and the components of the assumption base. With this method, precise reasons for a variance are quickly and easily identified. From there, it’s a relatively easy step to take action, because a cause is now understood.<br />
A variance exists for only one of four reasons: (1) The budget did not anticipate something that happened. (2) The timing of the budget was in error, and will be offset in the future. (3) Internal accounting created the variance. This may include a coding error, an accrual, or an allocation not included in the budget. (4) The variance was predictable, but the original budget was changed arbitrarily from above or by the accounting department-in spite of well-docu¬mented assumptions.</p>
<p>Step 8. Investigation. In some cases, the explanation cannot be filled in by the budget review meeting, because the person or depart¬ment preparing the review (usually accounting) does not know the answer. At that point, an investigation is in order. It might be possible to assign the problem to one department, or it might be necessary to ask each manager to look into individual budget assumptions to identify the components of the variance.<br />
Investigation is troublesome on a companywide basis. No one will want to take responsibility for explaining the variance, or for looking into it. As an unfortunate consequence, the accounting department ends up with the lion’s share of budget-reporting duty. This means that, with or without your knowledge, your department could be criticized for a budgeting problem, even if you had nothing to do with developing that budget.</p>
<p>Step 9. Response. Once investigation is complete, some form of response is demanded. If an expense is running above a reasonable budget level, it should be brought under control. If the problem is strictly in one department, assignment of response is simple. How¬ever, it is more often a companywide problem and, again, no one will want to tackle the problem. So the accounting department again is given the responsibility and the power to respond and to solve. The power issue wouldn’t be a problem in itself, except for the fact that you should want to control and answer for your own budget.</p>
<p>Step 10. Review. Once a problem is discovered and the process of correction is entered into, the review process begins. This is a year-¬round, never-ending, ongoing effort, one that should be instituted as a daily priority and as part of your routine. The idea of monitoring the budget is too often delegated, or thought of as an unpleasant and inconvenient demand on our time. Think of the control and review process not as manipulation of rows and columns of numbers, but as real and tangible events and financial consequences-that you can and should control as part of your job.</p>
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		<title>Giving The Budget A New Purpose</title>
		<link>http://ukweatherstation.com/giving-the-budget-a-new-purpose</link>
		<comments>http://ukweatherstation.com/giving-the-budget-a-new-purpose#comments</comments>
		<pubDate>Mon, 22 Jun 2009 23:00:42 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>

		<guid isPermaLink="false">http://ukweatherstation.com/?p=46</guid>
		<description><![CDATA[Variances, properly used, can give budgets a new purpose. Companies need to look on variance reporting not just as a means for calling managers to account for problems, but a way of turning that budgeting process into a profit center. Suggesting this perspective to top management will turn heads and gain attention. It is a [...]]]></description>
			<content:encoded><![CDATA[<p>Variances, properly used, can give budgets a new purpose. Companies need to look on variance reporting not just as a means for calling managers to account for problems, but a way of turning that budgeting process into a profit center. Suggesting this perspective to top management will turn heads and gain attention. It is a good idea and it works.</p>
<p>There are a number of steps you can take to achieve the benefits intended from the budgeting process, and you will see tangible results at once:<br />
• Respond to discovered variances. When you discover that an account in your department has a significant variance, take immediate action. Identify the cause of the problem and fix it. If the variance is significant in either direction, it deserves a careful look. And when you find the answer, your task has just begun. From there, you need to decide what actions are appropriate; then you need to follow through and take those actions.<br />
• Build control ideas into assumptions. If you think of budget¬ing as a function outside what you actually do, then you have missed the point. In fact, budgeting should be (but rarely is) an ongoing exercise in control.Typically, the budget comes up only at the end of the month, when a variance report is prepared; or at the end of the fiscal year, when you’re reminded that, once again, it’s time to stay late and start filling out worksheets. But suppose you have a problem keeping expenses down, so you correct the problem. The budget assumption for that expense category might be the logical starting point for getting your accounts under control, assuming your control ideas work.<br />
• Modify to correct, not to avoid problems. Unfortunately, budgeting priorities might prevent you from achieving this. How should you respond? Get in there and solve the problem. If the budget is reasonable but employees are spending more than they should, put a preapproval system in place. If the budget is simply wrong and the spending level is right, document that fact as part of your explanation. In either case, don’t let the problem go. And don’t complicate the real reasons for the problem by providing an accept¬able answer that doesn’t really say anything. That only prevents anyone from knowing what should be done.</p>
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		<title>The Budgeting Process -2</title>
		<link>http://ukweatherstation.com/the-budgeting-process-2</link>
		<comments>http://ukweatherstation.com/the-budgeting-process-2#comments</comments>
		<pubDate>Mon, 22 Jun 2009 11:14:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[budgeting process]]></category>

		<guid isPermaLink="false">http://ukweatherstation.com/?p=40</guid>
		<description><![CDATA[Step 4. Sales forecast. The sales forecast should precede the cost and expense budget. Because your business and marketing plan is based on assumptions concerning an expanding market, the sales number should be developed as a first step. In many companies, expenses and sales are budgeting separately, which makes no sense all. Sales forecasts should [...]]]></description>
			<content:encoded><![CDATA[<p>Step 4. Sales forecast. The sales forecast should precede the cost and expense budget. Because your business and marketing plan is based on assumptions concerning an expanding market, the sales number should be developed as a first step. In many companies, expenses and sales are budgeting separately, which makes no sense all. Sales forecasts should be broken down by market, by month, and, if necessary, by sales office or other “unit of production” in your marketing arm. This enables you to later identify causes of variances.</p>
<p>Step 5. Budget. The cost and expense budget is based on intelli¬gent assumptions related to the nature of the category. But in addi¬tion, the budgets will be directly affected by sales levels and timing. For example, if you believe that the summer months will experience a much higher than average sales volume, then it makes little sense to spread operating and variable expenses evenly throughout the year. You will then have timing differences in your budget. While these may not be major problems, they do cloud the important issues, often hiding real unfavorable variances from view.<br />
Often overlooked in the budgeting process is the importance of cash-flow projections. Once you have completed a sales forecast and cost and expense budgets, you should next develop the year’s cash-¬flow projection, as part of the test to see whether the plan will work. What could go wrong? Cash flow will be affected by any number of situations. For example, what if you need to invest in capital assets? What if the new sales volume occurs on account, but related costs and expenses must be paid monthly? What if your inventory level has to be doubled in the first quarter? All these events will demand addi¬tional capital. You need to ensure that you know where that capital will come from.</p>
<p>Step 6. Monthly review. This is a process of comparing actual to budgeted outcomes. The review should involve sales forecasts, cost and expense budgets, and cash-flow projections. Without the monthly review, you are not going through the budgeting process at all. Instead, you’re letting the effort go to waste. Only by looking at the numbers can you tell whether the plan is working.<br />
The review can be simplified to a great degree. This is most desirable. You don’t want to keep a room full of busy managers and executives sitting for hours while going through a large volume of detail. All you need is a report showing each category in three columns: actual, budgeted, and the variance. If the variance is minor, no action is required. But if the variance is unacceptable, proceed to the next step.</p>
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		<title>The Budgeting Process</title>
		<link>http://ukweatherstation.com/the-budgeting-process</link>
		<comments>http://ukweatherstation.com/the-budgeting-process#comments</comments>
		<pubDate>Mon, 22 Jun 2009 11:13:55 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[management]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[budgeting]]></category>
		<category><![CDATA[budgeting process]]></category>

		<guid isPermaLink="false">http://ukweatherstation.com/?p=39</guid>
		<description><![CDATA[The budgeting process is not just filling out blank worksheets, with columns for every month and rows for each expense classifica¬tion. That’s only the beginning, the very first step in a more compre¬hensive operating system. In fact, the visible budget worksheet is only the first of three major steps in the complete budget.
The second step [...]]]></description>
			<content:encoded><![CDATA[<p>The budgeting process is not just filling out blank worksheets, with columns for every month and rows for each expense classifica¬tion. That’s only the beginning, the very first step in a more compre¬hensive operating system. In fact, the visible budget worksheet is only the first of three major steps in the complete budget.</p>
<p>The second step is the monthly review. The budget becomes worthwhile only when the managers of each department sit down together and review the budget in the light of what actually hap¬pened in all the revenue, cost, and expense categories. In this review, any variances are highlighted and explained.<br />
The third step is the follow-up action that is taken when an unacceptable variance is discovered. This is the most critical step of all; it is where the real profits are maintained and created.</p>
<p>That is the budgeting process in overview. A more detailed, step¬ by-step explanation is given below:</p>
<p>Step 1. Plan. A properly prepared budget grows from a well¬ defined business and marketing plan. Without a plan, the organiza¬tion lacks direction. And without direction, the budget will be arbitrary.<br />
The plan explains the current year&#8217;s marketing goals. The fore¬cast and budget are the financial expression of those goals, and they demonstrate that the goals are practical and can be achieved. The plan does not suggest that the numbers will fall exactly as shown, or even close. It does show that the plan is realistic and that it can be achieved. The numbers work.</p>
<p>Step 2. Goals. Setting goals as part of the plan is a logical and necessary step in the budgeting process. We should keep in mind that, in spite of the way things were done in the past, the worksheets, filled with numbers are only part of the whole. Those columns and rows should represent the financial expression-and realization-of clearly stated goals.</p>
<p>Step 3. Assumptions. The key to budgeting is developing intel¬ligent assumptions. For example, a sales forecast makes sense only when broken down by its component parts. So for example, if sales are generated by salespeople in the field, it makes sense to forecast based on assumptions about recruiting, attrition, and average pro¬duction. Expense budgets should be developed based on the components that logically constitute each category. The variable expense groups may vary with sales activity; overhead expenses are developed according to some logical pattern. Abandon the usual base for budgeting: percentage increases spread evenly throughout the year. These are useless to a need for analysis that will arise later in the year.<br />
It also makes no sense to use the past, especially if the budget didn’t work. Ask yourself, if last year’s expenses exceeded budget, why are you using that outcome as the basis for the coming year? That&#8217;s building in excessive expenses rather than creating controls to reduce the spending level.</p>
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