Kellogg on Marketing

by Posted on January 5, 2012

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The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg School of Management is recognized around the world as the leading MBA program in MarketingAlong with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

Was: $ 29.95,
Price Update: $ 17.29


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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

by Posted on January 5, 2012

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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing

Was: $ 26.00,
Price Update: $ 4.10


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Marketing Management (13th Edition)

by Posted on January 5, 2012

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  • Product Details: Hardcover: 816 pages
  • Publisher: Prentice Hall; 13 edition (March 6, 2009)
  • Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
  • Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
  • Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)

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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Was: $ 217.33,
Price Update: $ 64.76


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