Monthly Archives: August 2009

Dealing with the Press -1 Successful press relations requires time, planning, and constant reinforcement. It rests with an understanding of how journalists work and how information is communicated. I have put together a set of guidelines that can be useful…

I put this section last because it should come last. Too many companies think press relations come first. They want to make a splash in the press even before they position their products. They think that a good article in…