Marketing 2012

by Posted on January 5, 2012

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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability,

Was: $ 242.95,
Price Update: $ 149.45


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Buy "Marketing 2012" Here.
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Marketing 2012

by Posted on January 5, 2012

[What costumer said about this item? See Inside]

BUY NOW!

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability,

Was: $ 242.95,
Price Update: $ 149.45


++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Buy "Marketing 2012" Here.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++

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Kellogg on Marketing

by Posted on January 5, 2012

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The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal BrandingWith a foreword by Philip KotlerThe Kellogg School of Management is recognized around the world as the leading MBA program in MarketingAlong with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketi

Was: $ 29.95,
Price Update:


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Buy "Kellogg on Marketing" Here.
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